Modelo GWM Haval H6 GT em um ambiente lunar, produzido em 3D CGI com direção de arte da oddy_ works. Vista zenital do lado do motorista.

introducing the all-new
generation Hyundai Creta

singly luxurious, comfortable, and high-performance on four wheels.

Based on this campaign concept, you'll see that Creta always offers more everywhere you look. Whether it's a unique design, cutting-edge technology, connectivity, unparalleled sophistication, a luxury that exceeds expectations, or a level of security like you've never seen. The car is singly luxurious, comfortable, and high-performance on four wheels.

CLIENT

Hyundai,
HMB

PRODUCT

Creta,
New Generation

AGENCY

Innocean Worldwide

APPLIED SKILLS

Film Production
Full CGI
Automotive Photography
Post-production
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy

Next Standard™

A unique combination of technologies to enable improvement and safety to minimize any impact. A set of assistants and active functions that gives more peace of mind and protection when driving.

Blind-Spot View Monitor (BVM)
A single pair of eyes can simultaneously look at so many things while driving. To enhance the driver's sight by allowing you to see what's in your blind spot, the BVM System is designed to display the rear-side and on either side image of the corresponding direction when the turn signal switch is operated and shows it in the center of the instrument cluster.Hyundai SmartSense detects road conditions and drivers in advance to help avoid accidents.

Lane Following Assist (LFA)
We all want to keep the car in the middle of the lane because that provides a more considerable margin of safety on all sides. It uses a camera mounted on the windshield to detect lane markers on the roadway and gently adjusts the steering to help keep the vehicle in the center of the lane.

Safe Exit Assist
This is part of Hyundai SmartSense™ active safety and driving assistance technologies. One of the most innovative is the new Safe Exit Assist to prevent accidents while other vehicles close. Doors remain locked until the car approaching from behind has passed, averting a potentially lethal accident. When the road is clear, the Electronic Safety Lock is deactivated, and you can open the door and exit the vehicle safely.

Forward Collision-Avoidance Assist (FCA)
This belongs to the Hyundai SmartSense™ suite of active safety and driving assistance technologies. The FCA System warns if the preceding vehicle suddenly slows down or a forward collision risk is detected, such as a stopped vehicle, a pedestrian, or a cyclist in front. After the notification, if the risk of collision increases, it automatically assists with emergency braking.

GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.

luxury interior

The all-new Creta's internal design provokes the senses. Even the sixth.

Pushing forward the image production of the New Hyundai Creta, this time around, we had to showcase the attractiveness and connectivity presented inside the car, and there were many features to portray.

As a visual language, we used a subjective camera with depth-of-field to focus on what matters in each shot to feel like the consumer was an outward admirer.

GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
Creative Team
Creative Director
Henrique Mattos
Art Directors
Henrique Mattos • Tales Lima • Luccas Passamai
Copywriters
Gustavo Costa • JG Nunes
Producers
Beatriz Rossi • Danusa Beleze • Isabela Ximenes
Account Manager
Bruno Gisondi • Cláudio Leal
CGI and Photography Credits
Art Directors
João Schendel • João Vicentim
Photographers
Márcio Suzuki • Marcos Constantino • Paulo Fasanella
CGI Team
João Schendel • João Rendering
Post-production
João Vicentim
Set Accountant
Rosângela Florido
Film Credits
Art Directors
João Vicentim
Scene and DOP
Ricardo Camargo
Color Grading
Renato Oliveira
Camera Operator
Fernando Almeida
Line Producer
Márcio Fachetti • Andrea Fachetti
Camera Assistent
Enrick Ananias
AC
Giulia Baptistella • Alessandro Meise • Bruno Bulga
ELT / Gaffer
Eduardo Falco
Hyundai.